Eat JUST

Eat JUST (known as Hampton Creek prior to 2018) is a food technology company that develops and sells cultivated meat products under the “GOOD Meat” brand. In December 2020, Eat JUST received approval from the Singapore Food Agency (SFA) for its cultivated chicken product and became the first ever cell-cultured meat company to commercially sell cultivated meats. GOOD Meat also received regulatory approval from the SFA for the use of serum-free media in the production of cultivated meat and was among the first two companies to receive a “no questions” letter from the FDA and USDA clearance for the sale of cultivated chicken in the US.

The company expects to reach price parity with conventional meats by 2027 and has production facilities in Germany, the US, and Singapore. The US facility can produce up to 50,000 lbs of finished products annually, while the Singapore facility, located in JTC Bedok Food City, houses Asia’s largest bioreactor for cultivated meat production.

Key customers and partnerships

Eat JUST partnered with several hawker food stalls in Singapore, including Loo’s Hainanese Curry Rice and Kee Eng Kee (KEK) to sell its cultivated meats. In May 2022, the company partnered with multinational food processing company Archer Daniels Midland (ADM) to develop a low-cost growth media with ADM to leverage its expertise and technology in optimizing GOOD Meat’s existing nutrient mix. It also partnered with ABEC to build a large-scale commercial facility.

Funding and financials

In August 2022, the company bagged a USD 25 million investment along with a strategic partnership from Alibaba Group-backed private equity firm C2 Capital Partners. Together, the companies are set to work toward expanding Eat JUST’s footprint in the Chinese market. Later, in September 2023, the company raised an undisclosed amount in new funding led by VegInvest/Ahimsa Foundation. The funding was to be deployed towards improving the quality and profitability of Eat JUST's products.