Deel

Deel is a payroll platform that generates labor contracts and tax documents facilitating international employment. The company aims to simplify the hiring of international contractors by allowing payments in more than 120 currencies and expediting the onboarding, compliance, and documentation process. Deel’s network includes more than 200 labor law and accounting experts to create localized contract templates to hire remotely in accordance with local jurisdictions. Deel launched in Canada offering payroll in Canadian dollars in January 2021 and served about 150 Canadian clients such as Castr, Bench, and Alegra, making up 11% of its total client base at the time. This followed its expansion across Europe into Italy, Germany, Spain, and Portugal in August 2020. 

In January 2023, Deel launched a full stack platform for global team management including 1) "Deel HR," a global HRIS module 2) US Payroll, an in-house payroll engine; and 3) "Deel Engage," a set of HR Slack plug-ins connected to Deel HR. Deel also offers complementary solutions such as instant wage access through Deel Advance (launched in October 2020), direct payroll funding using crypto (February 2022), and spending accounts for contractors through the Deel Card (launched in March 2021). 

Additionally, the company launched Deel AI (October 2023) powered by ChatGPT, allowing users streamlined answers to queries on international hiring compliance rules, receive salary benchmarks across countries and review hiring data. This followed the company launching the tool for Slack (February 2024). 

As of April 2024, Deel generated revenue via monthly subscriptions, charging USD 49 for hiring an independent contractor and USD 599 per employee (EoR) services. 

Deel has deployed an acquisition strategy to add to its existing product offering and expand its geographic footprint. Most recent of which included the acquisition of Atlantic Money to strengthen its payments infrastructure in Europe and integrate Atlantic Money's FinTech expertise into its all-in-one workforce management platform (December 2024), Hofy to enhance global IT services and device management (August 2024), PaySpace to strengthen presence in Africa (March 2024), Zavvy (February 2024) for integration and improved product offering, and equity management startup Capbase (January 2023). This was followed by other acquisitions including Australian payroll provider PayGroup (November 2022), compliance startup Legalpad (August 2022), HR platform Roots (January 2022), and German payroll, automation, and AI technology software startup Zeitgold (August 2021). 

Key customers and partnerships

As of April 2024, Deel served over 25,000 clients across 150 countries, including Nike, Shopify, and Klarna with over USD 10 billion in global payroll processed. The company’s presence significantly surpasses its peers (Remote and Boundless); a key advantage as businesses get access to a broader talent pool when using Deel.  

The company partnered with Coinbase in November 2020, to facilitate salary withdrawals in crypto. In November 2021, Deel partnered with Veriff, a global online identity verification company, to optimize Deel’s hiring, onboarding, and compliance offering and to support Deel with meeting KYC requirements to avoid fraud by detecting manipulated and false documents to identify fraudulent users.