Redefine Meat

Redefine Meat is a food tech startup focused on producing 3D-printed plant-based meat. The company combines proprietary 3D meat modeling, food formulations, and food printing technology to produce its alternative meat with the same appearance, texture, and flavor as animal meat. The company has an extensive portfolio suitable for home cooking and catering which includes several varieties of plant-based beef, pork, and lamb dishes.

The company’s New Meat range includes premium plant-based items aimed at food service, including pulled meat varieties (beef, lamb, and pork), lamb flank cuts, culinary-grade ground beef, sausages, premium burgers, and lamb kebab alternatives, amongst others. Redefine Meat products are available at 1,200+ retail and food service outlets in Israel, the Netherlands, the UK, Germany, Finland, and Austria.

Key customers and partnerships

In July 2022 , Redefine partnered with lifestyle and experiential hospitality brand, Selina to offer ‘New Meat’ products at Selina locations in Tel Aviv and London in what was claimed to be the world's largest plant-based hospitality collaboration. In September 2022 the company partnered with MeEat and expanded to Finland. In an effort to expand into more European countries, Redefine Meat partnered with Giraudi Meat in October 2022.

In July 2023 , the company partnered with several leading distributors in the UK to ramp up distribution. Further, in October 2023 , the company launched the New Meat range in Switzerland through exclusive distributor Fredag AG and at the plant-based butcher Butch Bunny in Geneva.

Funding and Financials

In its latest funding round in 2021 , Redefine Meat raised USD 135 million. The funds supported its global expansion efforts and collaborations with local and global restaurant chains.