LoadzPro, a provider of an AI-powered digital freight matching app, has entered a partnership with 123Loadboard, a provider of an online freight matching marketplace, to enhance LoadzPro's load offering by integrating the loads' database of 123Loadboard into LoadzPro's platform.

The integration will enable the Loadzpro users to search, place bids, and book loads using the data on 123Loadboard, as well as access supporting tools on the platform to view the current lane rates and forecast their load income using a profit calculator. It will also provide the users with access to additional information available on 123Loadboard, such as rates, documents, mileage, and routing and credit rating details. 

Analyst QuickTake: Partnering with peer online freight matching companies to enhance product offerings can be seen as a common strategy among industry players. In fact, 123Loadboard itself has similar partnerships with other freight matching platforms such as Parade and LoadBoard Network . Other examples include Shipwell (June 2023), SmartHop (July 2021) , and Parade (since 2020) , which have partnered with incumbent DAT Freight & Analytics, and Loadsmart , which has a partnership with peer SmartHop (December 2020) for similar purposes.