Pegasystems has introduced a new product named "Pega GenAI Coach," which will provide proactive advice to users to achieve better results from their automated workflows.

The solution is designed to analyze an organization's work and data and integrate it into workflows to generate insights into its practices for sales, service, and operations.

The solution can be used for various tasks, including optimizing sales team performance, improving back-office operations, and speeding up the resolution of healthcare claims.

Analyst QuickTake: GenAI has become a prominent tech trend within the workflow automation space, with several leading players making strides within the past month. This includes 1) Appian , which partnered with AWS to integrate GenAI into its process automation platform, 2) Nintex , which launched new GenAI-powered tools for its platform, 3) UiPath , which launched a series of new features including context grounding and proprietary large language models, and 4) Zapier , which launched a chatbot building tool . Moreover, this release marks PegaSystems’ second GenAI product release in the past month since it launched a solution for users to generate application blueprints.