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Magic Leap

Extended Reality
Product stageSegments
Growth
?
Hardware manufacturers
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Magic Leap is a producer of AR headsets focused on enterprise applications of AR. The company’s flagship device is the enterprise-focused Magic Leap 2 which was soft-launched in January 2022 and commercialized in October 2022. The company claimed that this was the lightest and most portable device built at the time (weighing 260 grams).

Notable features include its ‘dynamic dimming’ tech, making AR content more legible across different lighting conditions, a 70° field of view (FOV) and persistent spatial mapping features. The company generates revenue through sales of the device, available in three editions (Base, Developer Pro and Enterprise), priced between USD 3,299–4,999.

In October 2023, the company released its version 1.4.0 update for its Magic Leap 2 headset, which aimed to bolster the device's core capabilities, such as hand-tracking accuracy and positional tracking. Previously, the company announced OpenXR support for its Magic Leap 2 headset in April 2023, allowing for developers to transition existing VR solutions to be used on the headset, without the need for further optimization.

The company also developed the Magic Leap 1 (launched in 2018, and set to discontinue functionality for it by end 2024), priced at USD 2,295-2,995.

As of January 2024, the company had exposure in the health, manufacturing, oil and gas, and transport sectors. It also caters to the defense and public sectors where it provides solutions for federal, state, local, and international government agencies. The company holds an extensive patent portfolio (1,900+) which includes the calibration of AR devices and object interactivity in virtual space.

The company, which was initially focused on consumer AR and faced bankruptcy in 2020, replaced its CEO and shifted its focus toward the enterprise segment in October 2020 due to its failure to capture market share in the consumer space and negative impacts from Covid-19. Magic Leap had used an acquisitions-based strategy to build its tech stack and bring technical talent in-house. Its most recent acquisitions included 1) Belgian startup Mimesys (May 2019) that was working on holographic teleconferencing software and 2) Computes, a mesh computing platform (these leverage the power of grouped systems to push resources to the devices that need it most) in October 2018.

Key customers and partnerships

Partnerships include that with

1) Mercedes-Benz to incorporate the Magic Leap 2 AR glasses in the Vision One-Eleven concept car for a configurable, immersive AR interface between the driver and the vehicle (July 2023).

2) Audi to incorporate the Magic Leap 2 AR headset in the Audi Activesphere concept car for immersive driving experiences (April 2023).

3) IT and software development company Globant to use the technical expertise of Globant to tailor its software solutions to enterprise customers (May 2022).

4) Cloud computing company VMWare to improve the deployment of its device for remote training and frontline worker use cases (October 2021).

5) AMD to incorporate a semi-custom system-on-a-chip (SOC, an integrated circuit that combines all or most components of a computer) for its latest AR device (June 2021)

Other strategic partners of Magic Leap include Google Cloud and NVIDIA.

Funding and financials

Funding and financials

In January 2024, the company raised USD 590 million in debt funding from Saudi Arabia’s Public Investment Fund (PIF). The round was not formally confirmed by Magic Leap, and funding utilization remained undisclosed.

Previously, in December 2022, a controlling stake of the company was acquired by Saudi Arabia’s Public Investment Fund through a USD 450 million investment, with the funds securing four out of eight seats on Magic Leap's board.

Extended Reality

Extended Reality

Key stats
Featured companies
238
Total funding (USD)
13.6 Bn
Total addressable market (USD)
100.4 Bn
Key competitors
 
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Company profile
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EDGE Insights

XR and MEP (Q1 2024): An Apple-backed XR spatial computing surge; Disney’s USD 1.5 billion fuels Fortnite expansion
XR and MEP (Q4 2023): XR GenAI adoption accelerates alongside funding rebound
XR and MEP (Q3 2023): Product improvements continue despite stagnant funding
XR and MEP (Q2 2023): Apple's Vision Pro fuels XR's cautious comeback as metaverse plummets
The Extended Reality journey: Are we there yet?

Recent Updates

Funding
Jan 15, 2024
Magic Leap reportedly raises USD 590 million in debt funding from Saudi Arabia’s Public Investment Fund
Extended Reality
Product updates
Nov 9, 2023
Magic Leap launches update 1.4.0 providing improved hand tracking
Extended Reality
Management news
Oct 25, 2023
Magic Leap appoints Ross Rosenberg as new CEO
Extended Reality
Partnerships
FDA approval
Oct 12, 2023
SentiAR announces FDA clearance for CommandEP interface on Magic Leap 2
Extended Reality
Product updates
Aug 9, 2023
Magic Leap introduces series of updates to boost XR collaboration and immersion
Extended Reality
Partnerships
Jul 19, 2023
Mercedes-Benz introduces Vision One-Eleven concept car featuring Magic Leap 2 AR glasses
Extended Reality

Company Brief


HQ location:
7500 W Sunrise Blvd. Plantation FL USA
Founded year:
2010
Employees:
1,001-5,000
Total Funding:
USD 4.1 billion
Last Funding
USD 590.0 million, Jan 2024

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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