Bloomreach

Bloomreach is a marketing cloud, specialized for both B2B and B2C retail and ecommerce brands. The features of its experience cloud include, 1) a customer data platform (CDP), 2) search engine optimization (SEO) tools, 3) content discovery & management system, and 4) customer insights and personalization tools. With the firm's acquisition of its strategic partner, Exponea, in January 2021, the firm added multichannel campaign automation capabilities to its platform, which include email, SMS, Whatsapp and mobile & web notifications. With this acquisition, Bloomreach claims to offer the only end-to-end marketing cloud solution specialized for ecommerce.  

In November 2024,Bloomreach added new features to the Discovery platform to enhance efficiency. Previously in November 2022, the firm introduced a new marketing automation network to enable users to manage multiple marketing requirements including for separate brands, divisions, regions, client accounts, and distributors at scale. In September 2023, the company released Act-On AI Predictive Lead Score, a feature that helps marketers prioritize leads with a higher propensity to convert.

In January 2024, the firm acquired Radiance Commerce, a firm specializing in conversational commerce through GenAI,  to enhance Clarity's ecommerce capabilities and make the solution accessible to businesses worldwide.

The firm’s platform can also be integrated with leading ecommerce platforms and ERP systems, including Shopify, Bigcommerce, Salesforce, and SAP to extend its capabilities. In October 2022, the firm introduced plug-and-play integrations with leading front-end eCommerce sites while also providing access to 50+ out-of-the-box plug-and-play campaign solutions, enabling users to execute personalized marketing campaigns across 13 channels. In addition, the firm also offers a range of professional services, including SEO analysis and optimization.

The firm surpassed USD 150 million in annual recurring revenue (ARR) by the end of 2022 driven by growth in its solutions for ecommerce brands. 

Key customers and partnerships

As of end 2021, the firm's platform was used by 1,100+ brands, powering 25% of all US & UK ecommerce experiences amounting to more than USD 200 billion worth of digital transactions. Its users include Puma, Staples, Bosch, Staples, and Neiman Marcus. 

In June 2023, the firm partnered with Contentsquare, a digital experience intelligence and analytics platform, to help marketers build targeted campaigns for customers driven by data insights. In December 2023, the firm partnered with Spryker, a composable commerce platform provider, to improve digital and marketplace experiences in ecommerce. In April 2024, the firm partnered with Google Cloud to boost Bloomreach Discovery, an AI-driven search and merchandising tool for ecommerce businesses; and expanded its partnership with Boohoo Group, an online fashion group, to improve Boohoo's search and merchandising capabilities using Bloomreach's AI technology. In June 2024, Bloomreach partnered with SCAYLE, an ecommerce platform, to enhance the omnichannel customer journey.