Trigo

Trigo is an Israel-based provider of computer vision-powered grab-and-go checkout solutions for retailers. Trigo’s computer vision-powered software solution, “EasyOut,” uses cameras and shelf sensors to track items picked up by customers in a store. 

Trigo provides three software solutions for automated checkouts as follows:

1) “EasyOut app” is a mobile phone-based checkout app that can be integrated with existing retail mobile apps. It enables shoppers to scan a QR code at the exit to pay for their purchases and obtain a receipt to the mobile device

2) EasyOut Tap is a POS solution enables customers to pay by tapping their credit or debit cards

3) EasyOut Station is a computer vision solution that can be retrofitted to self-checkout kiosks to track customer purchases in real time and maintain real-time receipts of the customer baskets. EasyOut also provides store analytics reports and dashboards with insights on store traffic, shopper behavior, and customer insights. 

Trigo’s solutions are priced based on the store size and are available on a subscription basis with an additional outright charge for the hardware cost.

Key customers and partnerships

The company has entered into multiple partnerships with well-established grocery retailers to deploy its automated checkout systems. The company has partnerships with retailers such as Tesco in the UK (October 2019), Aldi Nord in the Netherlands (October 2021), REWE (May 2021) and Netto in Germany (December 2021), Shufersal in Israel (September 2022), Wakefern Food Corp in the US (January 2022), and Auchan in France (May 2023). 

Trigo has also leveraged other types of B2B partnerships to accelerate the roll-out of autonomous stores. In June 2021, the company joined the Google Cloud Partner ecosystem to leverage Google Cloud’s relationships with leading retailers, with teams from both companies working together to support retailers in their digital transformations.

Funding and financials

In October 2022, Trigo raised USD 100 million in a funding round led by Singapore investment firm Temasek. Germany’s SAP SE was a strategic backer of the round and planned to work with its own retailer customers to help integrate Trigo into its systems. The company planned to use the funds to focus on three core initiatives: 1) expanding the company’s autonomous retail platform, 2) building increasingly larger stores, and 3) executing a pipeline of contracted stores around the world. The company was to also invest in building its StoreOS software for inventory tracking, store management, and data collection.