Oatly

Oatly, a plant-based dairy company uses oats to produce dairy alternatives such as milk, cream, ready-made beverages, and ice cream. The company uses its patented production method, which is based on enzyme technology that converts loose oats fibers into liquid, to manufacture its products. Their production method also retains most of the nutrients in oats, such as the oat beta-glucans.

In June 2023, Oatly made its foray into the plant-based cheese segment with the launch of its plant-based cream cheese. Made using Oatly’s proprietary oat base, it claims to be free from dairy, gluten, and GMOs and offers a similar taste, texture, and performance as traditional cream cheese. During the same month, Oatly launched a vanilla-flavored vegan soft-serve ice cream in the UK. The product was available at various outlets including The Breakfast Club, Fortnum & Mason, JENKI (as a matcha-flavored ice cream), and Lewis Hamilton-backed Neat Burger (in soft-serve shakes). In January 2024, Oatly launched Unsweetened and Oatly Super Basic in the US, marking the first addition to its US lineup in the past five years. Following this, in February 2024, the company added Oatmilk Creamers to its US lineup. Further, in March 2024, the company expanded its range with Oatgurt, a lineup of oat-based yogurt alternatives.

Oatly currently operates three production facilities in the US, located in Millville, New Jersey; Ogden, Utah; and Fort Worth, Texas. The Fort Worth facility, which opened in 2023, is the latest addition and has the largest footprint among the three,​ with an annual capacity of 150 million liters of oat milk.

Key customers and partnerships

Oatly partnered with Aral –Germany’s largest petrol station network–in October 2022 to launch Oatly Barista Edition across ~1250 Aral-owned sites. 

In January 2023, Oatly entered a co-manufacturing partnership with Toronto-based Ya YA Foods. Under this deal, Ya YA Foods acquired the majority of production assets and assumed property leases of Ogden and Fort Worth facilities. At the same time, Oatly retained full ownership of and operation of the production lines used in making the oat base. In August 2023, Oatly expanded its direct relationship with Amazon through a new pan-European arrangement to offer popular Oatly products via Amazon to key European markets including Germany, France, Italy, Spain, Netherlands, and Belgium. The company also expanded its partnership with Deutsche Bahn, a major European railway company, to introduce Oatly's plant-based Vanilla Soft Serve in self-service stations across 16 DB lounges in Germany. In November 2023, Oatly partnered with Insomnia Cookies, a Philadelphia-based late-night bakery concept, to offer its Original and Chocolate Oat milk at all 250+ Insomnia Cookies locations in the US. 

In January 2024, the company partnered with Carvel, a renowned ice cream chain, to introduce oat milk-based desserts in 300 Carvel stores across 18 states. Further, in March 2024, Oatly partnered with TOUS les JOURS, a popular bakery café chain, to provide oat milk at more than 100 TOUS les JOURS outlets across the US. In June 2024, it partnered with Little Spoon to launch kid-friendly oat smoothies in Peachy Berry Bliss and Apple Cinnamon Swirl flavors. Later, in July 2024, it partnered with Malibu, a rum brand, to launch dairy-free "Piña Oatlada," a piña colada-flavored soft-serve with a touch of alcohol. During the same month, Oatly collaborated with  Haidilao and KFC to launch new ice creams in China.  In October 2024, the company partnered with British coffeehouse chain Black Sheep Coffee to become its official oat milk provider.