Brevo

Overview
News
Marketing Automation?
Product stageSegments
Growth
?
Marketing cloud
?

Founded in France, Brevo (formerly Sendinblue) began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform; the range of services found on Brevo's platform include email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an integrated meetings solution that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company unveiled “Conversations” to manage customer conversations across messaging channels in one centralized location.

Brevo’s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space. 

The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm acquired MeetFox, a meeting scheduling and video conferencing platform. In September 2022, the company acquired Yodel.io, an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. More recently, in February 2023, the firm acquired Captain Wallet, a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, Brevo acquired WonderPush and Octolis, two customer interaction platforms, to expand its CRM capabilities.  

The firm achieved USD 100 million in Annual Recurring Revenue (ARR) at the end of 2022 while maintaining a positive EBITDA position. 

Key customers and partnerships 

The platform catered to 500,000+ customers across 180 countries as of end December 2022.

HQ location:
55 Rue d'Amsterdam Paris FRA
Founded year:
2007
Employees:
501-1,000
IPO status:
Private
Total funding:
USD 197.7 mn
Last Funding:
USD 160.0 mn (Series B; Sep 2020)
Last valuation:
-
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