Brevo

Founded in France, Brevo (formerly Sendinblue) began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform catering to 300,000+ customers across 180 countries by end December 2022. The range of services found on Brevo’s platform includes email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an integrated meetings solution that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company unveiled “Conversations” to manage customer conversations across messaging channels in one centralized location.

Brevo’s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space. 

The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm acquired MeetFox , a meeting scheduling and video conferencing platform. In September 2022, the company acquired Yodel.io, an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. In February 2023, the firm acquired Captain Wallet, a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, Brevo acquired WonderPush and Octolis, two customer interaction platforms, to expand its CRM capabilities.  

Funding and financials 

Brevo raised USD 160 million in its Series B round in September 2020 with participation from Bridgepoint, Bpifrance, Blackrock, and Partech. The firm planned to utilize the funds to increase its presence in the US, where it has experienced a 100% YoY growth since 2018.

The firm achieved USD 100 million in Annual Recurring Revenue (ARR) at the end of 2022 while maintaining a positive EBITDA position.