Impossible Foods

Impossible Foods produces plant-based meat products using plant protein and high-moisture extrusion cooking techniques to transform soy protein into a texture similar to that of meat. Its portfolio includes plant-based beef, sausage, chicken, pork, meatballs, and ready meals.

The company has added several products to its portfolio since launching, including Impossible Chicken Patty, a new range of frozen meals, new plant-based chicken products (Impossible Spicy Chicken Nuggets, Impossible Spicy Chicken Patties, and Impossible Chicken Tenders), the Impossible Indulgent Burger, and the Impossible Beef Hot Dog.

In July 2019, Impossible Foods gained FDA approval to use “Heme”, allowing the company to sell uncooked plant-based burgers at retail outlets as opposed to only selling cooked burgers at foodservice outlets. Further, in July 2024, the company received the European Food Safety Authority’s (EFSA) provisional approval for the use of heme, followed by a positive safety opinion from a panel on the genetic modifications of the ingredient in November 2024. 

In August 2024, the company opened its first in-person foodservice concept called "Impossible Quality Meats" in Chicago, Illinois. This pop-up store offered a fully plant-based menu featuring items from its portfolio. Following this, in October 2024, Impossible Foods launched three new retail products: Impossible Disney The Lion King Chicken Nuggets, Impossible Meal Makers, and Impossible Corn Dogs. The company claimed that these were healthier, cholesterol-free alternatives.

Key customers and partnerships

In March 2022, Kroger announced a co-branding partnership with Impossible Foods to develop meat alternatives for Kroger’s private label business, thereby expanding its customer base to include more price sensitive customers. Impossible Foods partnered with Dominos Pizza Australia in October 2022 to launch a new range of plant-based pizzas featuring Impossible Beef. In September 2023, the company partnered with the American restaurant chain International House of Pancakes (IHOP) to introduce plant-based sausage patties and burgers to IHOP's menus nationwide. Further, in February 2024, Impossible Foods inked a partnership with the US Army Central to serve plant-based meats at their dining facilities overseas.