Precision Medicine

Leveraging personal data for custom-fit diagnosis and treatment

Overview

Tailored healthcare through genetic profiling

Precision medicine (PM) is a transformative healthcare approach to disease prevention and treatment; it uses a patient’s genetic information, medical history, environmental factors, and lifestyle to determine the most effective treatment option with the fewest side effects.

PM has already gained traction in the pharmaceutical industry and is poised to become an integral part of the healthcare space. Nearly 38% of new molecular entities approved by the US Food and Drug Administration were classified as precision medicine in 2023, up from a mere 5% in 2005. Many drug developers have turned to biomarkers (biological markers or gene variations present in a patient or disease such as a tumor), which is the foundation PM uses to generate accurate targets. For example, biomarkers were used in more than 61% of clinical trials for cancer treatment in 2019 compared with just 18% in 2000. 

Industry Updates

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Market Sizing

The US precision medicine market could reach USD 30.8 billion–51.8 billion by 2028

Conservative case

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Base case

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Expansion case

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Market Mapping


Genetic testing and drug development startups dominate the PM landscape

The precision medicine industry can be categorized into six broad segments based on the type of solution offered, encompassing: genetic testing companies, pharmacogenomic test developers, bioinformatics companies, in-vitro companion diagnostic devices, and test manufacturers, drug discovery and development companies as well as multiomics platforms. Overall, there is a high concentration of startups in the genetic testing and drug development segments. 

Traditional diagnostic companies, meanwhile, have branched out into companion diagnostics, while big pharma companies such as Pfizer, AstraZeneca, GSK, and Roche, have a presence in multiple segments.

Incumbents
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Genetic Testing
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Companion Diagnostics (CDx) tools
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Pharmacogenomics (PGx)
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Drug Discovery and Developers
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Bioinformatics
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Multiomics
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The Disruptors


Public funding dominates drug development and companion diagnostic startups 

Having opted for early-stage public listings due to the heavy capital needed during the development process, more than 60% of the drug discovery and development startups as well as companion diagnostic testing companies in the industry hub have access to public funding.

A majority of drug development startups (nearly 80%) were incorporated in or after 2015, coincided with the launch of the Precision Medicine Initiative in the US. They have seen rapid advancements in recent years, and several of them are now conducting clinical trials for their drug candidates while partnering with leading incumbents as part of their go-to-market strategy. Larger players in the companion diagnostics segment have also tapped into public funding via initial public offerings to support commercial operations and enhance clinical studies. 

The genetic testing startups have raised significant funding from private investors and the segment is dominated by early and growth-stage startups Grail, Tempus, Color, and Helix. Early-stage startups PathAI and Syapse are the highest privately funded companies in the Bioinformatics segment.

Funding History

Competitive Analysis


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Incumbents


In-house initiatives remain the most common PM approach

Two main types of incumbents are actively involved in the precision medicine space: 1) traditional diagnostic companies such as Abbott Molecular and Thermo Fisher Scientific that have entered the genetic testing space and companion diagnostics (CDx) for precision medicine, and 2) traditional drug developers such as AstraZeneca, Roche, GlaxoSmithKline, and Pfizer that have added precision oncology and other targeted therapies to their portfolio.

In most instances, big pharma companies and traditional diagnostic companies have developed/built out in-house capabilities to branch out into precision medicine.  Some big pharma companies such as Roche and Janssen also have in-house diagnostic operations and expanded into companion diagnostics required for precision drugs. Other incumbents have expanded their precision medicine capabilities and service via acquisitions.  There are several collaborations and strategic partnerships that have also taken place between different players in the precision medicine ecosystem including partnerships between 1) traditional drug developers and diagnostic companies where the latter develops CDx tests for the former’s targeted treatments, 2) traditional drug developers and startup drug developers to co-develop, combine, license and commercialize precision drugs or targeted treatments, as well 3) traditional large pharma companies and startup companion diagnostic developers that co-develop CDx tests.

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Notable Investors


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Market Sizing

The TAM for precision medicine in the US is estimated at ~USD 209.8 billion

The total addressable market (TAM) refers to the total revenue opportunity available for a product or service, while the actual market is the market size based on revenue projections.
The precision medicine market comprises two main segments: 1) genetic testing and 2) drug discovery and development. The genetic testing segment covers a part of Companion Diagnostics (CDx) tools, particularly tests for identifying genetic mutations. Also, the cost of genetic tests and drug developers includes the spending (and consequently revenues of service providers) for support services such as Pharmacogenomics (PGx), Bioinformatics, and Multiomics. Considering these overlaps, we have only sized the genetic testing, and drug discovery and development segments to avoid double counting.
The TAM for precision medicine in the US is estimated at USD 209.8 billion. This is based on the potential revenue generated by genetic testing startups particularly related to next-generation sequencing and precision medicine drug developments (see Appendix for the breakdown and assumptions for TAM estimates). The TAM estimate has grown over the past few years mainly due to the growth of the TAM of the drug discovery and development segment, which saw the launch of several FDA-approved precision drugs targeting various cancer types that were previously not covered. We believe there is a further upside to this value, given that we have only focused on oncology. Further developments in other therapeutic areas including non-communicable chronic diseases, mental health conditions, and neurological disorders could increase this value.
The actual market for precision medicine is estimated at USD 25 billion in 2023, with a penetration of 12%. This is expected to grow at a compound annual growth rate (CAGR) of 10% to reach an actual market of USD 43 billion by 2028, with a penetration of 21%.
Our expansion case projects the market to grow at a five-year CAGR of 25% to reach USD 52 billion by 2028, implying a penetration of 25%. The growth is fueled by positive attitudes toward preventive genetic testing and faster-than-expected adoption of genetic test orders for patients by clinicians. This could also be supported by a faster-than-expected reduction in long-term sequencing and drug development costs, making precision medicine more affordable.
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