Lytics

Lytics offers a cloud-based CDP and customer analytics and intelligence platform. The firm's CDP platform can connect to data warehouses to provide a unified view of customers, accounts, products, and sales information. The firm also offers “Decision Engine,” a customer analytics platform that leverages real-time behavioral insights to create personalized digital marketing campaigns. As of January 2022, Lytics users include General Mills, TIME, Lovepop, and Universal. 

Lytics’ CDP is claimed to be built on a “reverse ETL” approach, where a single copy of customer data is maintained in a data warehouse, allowing customer data to be stored securely while avoiding duplicates. The platform is also built specifically targeting retail, packaged goods, B2B, and financial services industries while including industry-specific analytics like customer query data, vendor information, and customer lifetime value (LTV). In August 2022, Lytics launched private CDP solutions on Google Cloud to facilitate enterprise users to leverage its solutions where compliance with privacy regulations is a key concern. In February 2023, the company expanded its privacy-focused offerings with the introduction of "Clean Room," which is powered by Google Analytics Hub and BigQuery. In May 2023, the firm expanded its partnership with Google Cloud to introduce three new generative AI capabilities within its CDP.

In December 2021, the firm launched “Cloud Connect,” a freemium self-service tool allowing users to connect customer data to 80+ technology integrations including marketing cloud (Salesforce, Hubspot), marketing campaign automation (Campaign Monitor, Sailthru), and data warehouses (Snowflake, Google BigQuery). In February 2022, Cloud Connect was added to Microsoft Azure marketplace and claims to be the only reverse-ETL-based solution available in the Azure marketplace. Connecting these solutions together, Lytics launched Conductor, a customer data infrastructure (CDI) in October 2022 enabling users to connect customer data across marketing channels and provide tools to manage customer data and customer identity and create unified profiles.  

The firm claims that users of its platform experience 4x revenue growth, 10x higher click-through rates, and a 20% decrease in customer acquisition costs. 

Key customers and partnerships

The firm has entered into a number of partnerships including with marketing automation solutions (Sailthru, Salesforce, Oracle), and ecommerce platforms (Shopify, Klaviyo, and Bigcommerce) to integrate and extend the reach of its platforms. In December 2022, the firm integrated with Microsoft Advertising enabling Lytics customers to activate first-party customer data within the Microsoft Advertising platform. In January 2023, the partnership with Microsoft was further strengthened with the addition of Lytics in the LinkedIn Marketing Partner Directory. In June 2023, the firm partnered with LiveRamp, a data collaboration platform, to offer marketers a comprehensive view of their customers, enabling them to deliver personalized experiences. In April 2024, the company partnered with Pantheon, a WebOps platform, to democratize web personalization and streamline first-party data strategies, especially for WordPress and Drupal users.

With the launch of Cloud Connect, Adara entered into a number of partnerships with data warehouses including Google Big Query, Amazon Redshift, Microsoft Azure, Snowflake, and Databricks to fully integrate its solution.