Einride is a Swedish startup developing technology for both autonomous and electric trucks. Its product portfolio includes the freight-hauling autonomous Class 8 trucks “Pods,” electrified commercial mobility solutions “E-trucks,” electric semi-trailer “Einride Trailer,” its operating system “Saga”—an IoT-based system that runs through Einride’s vehicles (also offered to third parties), a developer application programming interface called “Einride Extend”; and charging stations called “Einride Stations.” The company offers electric trucks to customers across Europe, US, and the UAE. It also has approval to launch its autonomous trucks in countries including Sweden, the US, and Germany.
Einride offers its products on a subscription-based delivery-as-a-service business model. The subscription includes the use of Einride's electric and autonomous trucks, access to its routing software, and maintenance services.
Key customers and partnerships
Einride’s customers using its electric trucking solutions include A.P. Moller-Maersk (US), Bridgestone (US), Beyond Meat (US), PepsiCo (US), Lidl (Sweden), Oatly (Sweden and US), Mars (Europe), Heineken (Netherlands and Germany), AB InBev (Benelux region), PepsiCo snack food subsidiary Walkers (UK), REWE (Germany), and PostNord (Sweden and Norway). Its customers that use the autonomous version of its trucks include GE Appliances (US).
Einride has truck purchase agreements with automakers including Mercedes-Benz (120 trucks for deployments in Europe; December 2021) BYD (200 trucks for US deployments; February 2022) , Scania (110 trucks for deployment in Europe; May 2022), DAF Trucks (50 electric trucks; May 2023) and Paccar (150 trucks, May 2024), which would be retrofitted with Einride’s autonomous/operating software.
Key competitors: None comparable (Einride is the only company in the Truck Industry Tech that offers battery-electric and autonomous trucking solutions.)
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