Hydrogen Economy

Clean energy solutions for the long haul

Overview

The Hydrogen Economy represents an envisioned future in which hydrogen is readily used as a source of clean energy. Hydrogen can be used to generate power using either fuel cells or combustion. Both processes are clean and do not generate any carbon emissions. However, the same cannot be said about hydrogen production, as nearly all commercially produced hydrogen is currently generated using fossil fuels. Cleaner forms of hydrogen exist but are relatively expensive. The fact that hydrogen is also a relatively weak energy carrier makes the process a less attractive fossil fuel alternative. Nevertheless, several unique use cases, such as renewable energy storage, on-site industrial power generation, and long-range mobility, make hydrogen relevant in addressing the climate crisis.

Industry Updates

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Market Sizing

The US Hydrogen Economy could reach USD 5.2–USD 8.5 billion by 2028

Conservative case

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Base case

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Expansion case

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Market Mapping


Clean Hydrogen is the most active segment in the industry followed by next-gen hydrogen distribution, hydrogen fuel cells, and hydrogen vehicles while low-carbon hydrogen represents the segment with the fewest number of startups. The lack of expansion-stage startups represents the nascent status of the industry with commercial applications only starting to gradually emerge.

The presence of a higher number of minimum-viable-product-stage startups suggests that these technologies are somewhat proven and the industry could heat up over the next few years, as these companies go to market. There is also evidence of vertical expansion along the value chain, with some clean hydrogen startups leveraging their electrolyzer technology to produce fuel cells and vice versa and also some clean hydrogen and hydrogen vehicle startups complementing their products with expansions into hydrogen distribution.

Incumbents
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Low-carbon Hydrogen
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Hydrogen Fuel Cells
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Hydrogen Vehicles
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The Disruptors


The industry has seen an increase in funding, with over half of the Hydrogen Economy disruptors having raised USD 10 million in funding. Several non-listed disruptors, including Sunfire, and Electric Hydrogen, have raised over USD 500 million.

Funding History

Competitive Analysis


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Incumbents


Several clean hydrogen and hydrogen-focussed fuel cell pioneers such as Ballard Power Systems, Plug Power, and NEL Hydrogen have developed their core technology in-house over years in operation. 

Leading fossil-fuel based hydrogen (grey hydrogen) suppliers such as Linde, Air Liquide, and Air Products are also gradually decarbonizing their operations through low-carbon or clean hydrogen processes. Oil and gas majors such as BP, Shell, Eni, and Total Energies also have several ongoing clean hydrogen projects as a part of their sustainability commitments.

Automobile companies such as Toyota and Hyundai lead the hydrogen fuel cell electric (FCEV) space while Airbus is planning on developing the first hydrogen powered commercial aircraft.

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Notable Investors


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Market Sizing

The US Hydrogen Economy’s addressable market is estimated at USD 85.2 billion

The total addressable market (TAM) refers to the total revenue opportunity available for a product or service, while the actual market is the market size based on revenue projections.
The TAM for Hydrogen Economy in the US is estimated at USD 85.2 billion. This includes USD 50.1 billion for low-carbon and clean hydrogen production, USD 23.5 billion for next-gen hydrogen distribution, USD 9.5 billion for hydrogen vehicles, and USD 2.1 billion for hydrogen fuel cells.
This TAM estimate considers only the demand for low-carbon and clean hydrogen coming from renewable energy storage, on-site power generation, and long-range hydrogen vehicles, which are likely the most sought-after uses of sustainable hydrogen.
See Appendix for the breakdown and assumptions for TAM estimates.
The actual market for the US Hydrogen Economy is estimated to have reached USD 2.4 billion in 2023. We expect the market to grow at a five-year compounded annual growth rate (CAGR) of 20.2`% to reach USD 6.0 billion by 2028. The higher growth rate of the hydrogen vehicles segment is mostly due to its smaller base.
Our expansion case expects the market to grow at a five-year CAGR of 29.1% to reach USD 8.5 billion by 2028 assuming a stronger demand for sustainable hydrogen driven by costs declining faster than expected. Our conservative case expects the market to grow at a five-year CAGR of 16.8% to reach USD 5.2 billion by 2026 assuming underlying technologies such as renewable energy, electrolyzers, and carbon capture fail to advance at expected rates.     

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