Media technology encompasses a wide range of hardware and software tools that support the entire media value chain from content creation to distribution. This includes hardware such as cameras, video converters, recorders, and editing equipment, as well as software for content editing and production, video encoding, compression, and streaming.

These technologies address various needs within the industry, from enhancing production quality to improving efficiency and ensuring reliable, on-demand content access. The application of media technology supports live broadcasting, on-demand streaming, and video encoding. These technologies enable content creators and distributors to meet the evolving demands of audiences in an increasingly digital media landscape.

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