Business Expense Management

Platforms, apps, and cards to keep the corporate wallet in check

Overview

Business expense management platforms is the umbrella term that includes all software, apps, and cards used to automate expense reimbursement and payout activities. The platforms offer ease and control by automating the spend and payout management of enterprises with adequate internal checks and balances. Technologies work together to enhance the value of these platforms; for example, using optical character recognition (OCR) to automate billing and reimbursements, making payments through the platform, and integrating with third-party apps enable platforms to deliver better insights to help cost controls.

Businesses are going global, and opportunities for remote work have mushroomed as “work from anywhere” becomes a fast-growing norm. But managing cross-border employee expenses, procurement, and supply chain dynamics has become more complex. In a natural evolution, expense management is now a necessity for enterprises, as poor expense management and internal controls have become a gateway for employee theft and a leading cause of small businesses failing.

Industry Updates

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Market Sizing

The US Business Expense Management market could reach USD 3.2 billion–4.1 billion by 2027

Conservative case

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Base case

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Expansion case

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Market Mapping


Many startups and incumbents in the space have chosen to operate across several segments, including leading disruptors TripActions, Expensify, Ramp, and Pleo. Business payout management platforms represent the most commonly targeted segment, with the highest incumbent and disruptor presence. The segment is relatively mature, comprising many expansion-stage disruptors like Coupa Software, Branch, and Melio as well as leading incumbents such as Stripe, SAP, and PayPal. 

Business expense cards and non-card expense management platforms both represent less mature segments, with fewer disruptors (many of which are yet to reach the expansion stage). Incumbent presence is also lower in each of the segments; however, in recent times established players have shown interest in entering the space through acquisitions. For instance, Bill.com acquired business expense card platform Divvy in May 2021, while Certify acquired four card and non-card expense management platforms in 2018–19 (Chrome River, Captio, Abacus Labs, and Emburse).

The Disruptors


Market led by highly funded disruptors operating across several segments

The business expense management market is led by disruptors catering to several segments, including listed companies like Expensify (valued at USD 1.7 billion as of August 2022). The space also comprises several diversified private companies that have raised over USD 1 billion in funding, including Brex (valued at USD 12.3 billion as of October 2021), Ramp (valued at USD 5.8 billion as of August 2023), Navan (valued at USD 9.2 billion as of October 2022), and Coupa Software (valued at USD 8 billion as of February 2023). 

AvidXchange remains the highest-funded pure-play company (as of November 2023) and caters to the business payout management platforms segment. In terms of pure-play companies, AvidXchange is followed by business payout management platform provider Branch (when ranked by funding). Notably, non-card expense management platforms had the lowest-funded pure-play companies (such as N2F, Rydoo, and Findity, each of which had raised less than USD 30 million as of November 2023); this is partly because many players in the segment also offer a payout management platform or issue business expense cards.  

Funding History

Competitive Analysis


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Product Overview
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Product Metrics
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Incumbents


In-house development and M&A are the most common avenues for market entry

Business expense management platforms/cards have a close relationship with payments and enterprise application software. Accordingly, industry incumbents include several payment giants such as Stripe, PayPal, and American Express, as well as enterprise application software providers such as Zoho, SAP, and QuickBooks. Incumbents typically either develop expense management solutions in-house or acquire companies to expand into the space. However, several companies such as Stripe, PayPal, and American Express have also chosen to invest in industry disruptors, while QuickBooks chose to partner with Melio to offer a business payout solution. 

Most incumbents operate in the business payout management platforms segment (e.g., PayPal, Global Payments, and FIS). However, some incumbents have chosen to operate across several segments. The business expense card segment has the lowest incumbent presence, with only Stripe, Revolut, and Certify offering in-house solutions. Bill.com entered the segment in May 2021 by acquiring Divvy for USD 2.5 billion. 

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Notable Investors


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Market Sizing

The US total addressable market for business expense management is estimated at USD 13.1 billion

The total addressable market (TAM) refers to the total revenue opportunity available for a product or service, while the actual market is the market size based on revenue projections.
The Business Expense Management market comprises two main segments: 1) expense reimbursement platforms (card and non card) and 2) business payout management platforms. For the market sizing, we have considered card and non-card expense management platforms together, since the two solutions can be used as substitutes and business expense card platforms typically do not charge separately for issuing cards. There is limited information on the overall business payout management segment. However, purchases typically account for the bulk of a company’s payouts — as such, we have used accounts payable (AP) automation as a proxy for business payouts. 
The TAM and actual market estimates are presented as annual recurring revenue (ARR) since companies typically charge on an annual basis based on the number of employees using the platforms and/or the value of transactions handled. The combined TAM for the business expense management and AP automation platforms is estimated to be USD 13.1 billion.
The actual combined market for business expense management, which consists of expense reimbursement platforms and AP automation, was estimated to be USD 2.1 billion in 2022 and is expected to expand at an 11.9% compound annual growth rate (CAGR) over 2022–2027 to reach USD 3.6 billion. This implies a market penetration of about 28% in 2027.
Our conservative case forecasts the actual market to reach USD 3.2 billion by 2027, implying a 9.2% CAGR and a market penetration rate of 24.6% by 2027. Slower growth could stem from companies choosing not to automate payouts and expense management due to a lack of IT resources and competing technical priorities, opting to build solutions in-house, or using ERP solutions in place of standalone expense and payout management solutions.
On the other hand, our expansion case estimates market penetration of 31.0% by 2027, implying a 14.4% CAGR, and a market value of USD 4.1 billion in 2027. This scenario assumes a faster-than-expected growth in the market owing to more industries seeing value in expense and payout management, more companies opting to spend on optimizing expenses and payouts, and a higher willingness to use third-party solutions in the process.
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