Digital Twin

Using real-time data to create dynamic virtual representations of the real world

Overview

Digital Twins (DT) bring a data-driven approach to asset management. They can be applied across multiple industries, including real estate development, manufacturing, energy and utilities, and pharmaceuticals and healthcare. DTs enable users to scale up the use of data and simulations in relation to the operation of physical assets, with exponential benefits in terms of the number of simulations that can be run at the same time and the accuracy of such simulations.

As a result, users are able to identify potential maintenance risks and failures and take corrective action, reducing the level of expenses and the risk of time-consuming failures and serious repairs. Another use case is in the energy sector, where DTs can be used to identify optimal operating conditions and layouts for varying energy generation plants, including wind farms, solar power plants, and thermal power plants.

Industry Updates

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Market Sizing

The US Digital Twin market could reach USD 10.8 billion–14.6 billion by 2028

Conservative case

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Base case

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Use cases


Since the days of the Apollo program, the application of DTs has spread to other sectors, including automotive, construction, industrials, and power and utilities. The main appeal of DTs is their ability to assist companies to enhance process efficiency to drive down operational costs and time to market and stay on top of evolving consumer needs.

We have identified key DT use cases below:

Market Mapping


The incumbents were early movers in the industry and traditionally dominated the market; however, we have seen several startups entering the space in recent times, primarily focusing on the digital twin modeling segment. These new startups offer data capture and analytical solutions for modeling across various industries. The maintenance and monitoring segment is also prevalent, especially among the incumbents as it caters to several industries.

The Disruptors


The Digital Twin (DT) market consists of large and diversified players such as Matterport and Hayden AI. In terms of pure play companies, Cognite and Nexar remain the highest funded companies (as of April 2024) and operate in the DT modeling segment.

From a segmental perspective, digital twin modeling, which offers data capture and analytical solutions, is the largest segment in terms of funding, followed by maintenance and monitoring. Other segments receive less attention, primarily due to the increasing maturity of DT technology for modeling purposes and the relatively lower adoption costs. This stands in contrast to segments such as building and design, which require broader adoption across campuses and cities.

Funding History

Competitive Analysis


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Incumbents


Most incumbents in the Digital Twin space have been focused on maintenance and monitoring segment, and are already offering solutions to customers in this segment. General Electric and Siemens stand out as two of the leading players in this space, supported by Big Tech companies such as IBM and Microsoft which offer technology services in support of DTs.

In terms of activity types, incumbents primarily rely on partnerships for innovation in their products and services, followed by investments and acquisitions to bring innovative companies under their internal innovation units. The impact of this can be seen in the in-house development at key incumbents, which are developing the tools that can be used by customers seeking to implement DTs.

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Notable Investors


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Overview

DTs are an extension of the focus on data-driven approaches across industries and use cases. A DT is a virtual representation of a physical object known as a physical twin. Using real-time data, DTs are capable of instantly reflecting any changes in the physical twin in their digital copy. DTs differ from standard simulations–which use static data and study a single process–because they can run simulations on multiple processes. There are broadly four categories of DTs, each increasing in the magnitude of the type of asset or process being virtually represented. This includes the simplest form, known as a component or part twins, which could be as simple as extracting data from a sensor in the nuts and bolts of a particular piece of equipment, to the broadest form, known as a process twin to represent production factories virtually.

Types of DTs

DT_diagram_1
Source: IBM, Unity
In order to build DTs, the physical twin is fitted with IoT devices to collect data (e.g., indicators of asset health and temperature), which is processed and applied to its digital copy. The data is sourced from drones, sensors, and satellite images; the DT’s accuracy to simulate the physical twin is greatly influenced by the amount of data used. Using a combination of ML models and data visualization, the DT can run simulations to understand the performance and efficiency of the physical twin and also how it changes under several real-world scenarios, including how it is performing in the present and predicting how it will perform in the future. DTs are similar in appearance to their physical counterparts (e.g., a wind turbine, a car, an off-shore oil rig, or factory equipment), and, in some instances, such as those used in product development and design, are developed before the physical object that they replicate.

How do DTs work?

DT_diagram_2
Source: SPEEDA Edge research

What’s bringing DTs to life?

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