EV Economy

Electrifying passenger and commercial travel

Overview

The electric vehicle (EV) economy represents a future where battery electric vehicles (BEV) are readily used in transportation. Making up less than 2% of the total passenger vehicles in use, BEVs are presented with significant space for growth, while derived demand from EVs would also bode well for batteries and charging solutions. Falling battery costs and improvements in their range make BEVs competitive against gasoline counterparts. Aggressive electrification targets are also expected to drive the demand over the next few decades. If all proposed sustainability policies and electrification targets are met, the number of BEVs on the road is expected to hit around 196 million by 2030 (from around 20 million in 2022).

Industry Updates

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Market Sizing

The US EVs, batteries, and charging infrastructure market could reach USD 213 billion–379 billion by 2030

Conservative case

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Base case

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Expansion case

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Market Mapping


Minimum-viable-product-stage battery startups and expansion-stage charging infrastructure startups most prominent

Battery startups are the most common, with a number of disruptors developing next-gen advancements in lithium-ion batteries as well as solid-state and other lithium-substitutes. Most next-gen battery startups are at the minimum-viable-product stage and their technologies are yet to be commercialized.

Charging infrastructure is another segment with strong disruptor presence. Startups in this segment are somewhat mature with most being in the expansion stage.

The passenger EVs segment is incumbent-heavy but startups providing differentiated solutions, such as solar EVs and subscription-based payment models, have shown some promise, along with a handful of commercial EV startups. These startups are yet to reach mass market adoption and are mostly in their minimum-viable-product or go-to-market stages.

The Disruptors


Most top disruptors are public

The EV economy has a high number of listed disruptors compared with other industries—13 of the 15 highest funded disruptors were listed as of March 2022. Most of them have done so through SPAC deals. Passenger EV startup Rivian is the highest funded disruptor in the industry, having raised USD 12 billion at its IPO—this made it the largest IPO in the US since 2014. 

Meanwhile, lithium-ion battery startup Northvolt is the highest funded private disruptor (USD 6 billion). Other notable private disruptors are mostly next-gen battery startups like Sila Nanotechnologies, Factorial Energy, Enevate, and Solid Power, while the commercial EV-maker Einride and the EV sports car maker Rimac Automobili have also raised more than USD 150 million.   

More listed players also means that funding is somewhat concentrated, with the top 15 accounting for more than 90% of the total funds raised (among the top 50 highest funded disruptors). The industry is also relatively mature, with an average disruptor having been in operation for over nine years.

Funding History

Competitive Analysis


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Incumbents


Incumbents dominate passenger EVs and lithium-ion battery segments

Almost all major automakers have some form of electrification plan, which explains the strong incumbent presence in the passenger EVs segment. Among the top automakers, Volkswagen and the Renault-Nissan-Mitsubishi Alliance lead in terms of electrification, while automakers like General Motors, Ford, Toyota, and BMW are gradually ramping up their EV models and capacity. Meanwhile, Tesla, as the global market leader in the segment, holds a unique position as a pure-play incumbent. 

The lithium-ion battery segment is also dominated by incumbents. Most of them have gained a foothold in the market by leveraging their in-house capabilities as diversified electronics players and long-standing partnerships with automakers. While incumbents have a somewhat limited presence in next-generation EV batteries, several automakers, as well as lithium-ion battery supplier Samsung, are developing solid-state batteries.

Shell and bp are two key incumbents in the EV charging infrastructure segment, having acquired two leading fast-charging suppliers ubitricity and Pulse, respectively. EV charging stations are a part of the two O&G players’ net-zero emission plans. Both ABB and Siemens are also prominent in this space. Meanwhile, incumbent presence in the commercial EVs segment is also somewhat limited, with just Daimler and Volvo having made any significant progress. EV and battery management solutions is another segment with little to no incumbent presence.

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Notable Investors


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Market Sizing

The US addressable market for EV Economy is estimated at USD 570 billion

The total addressable market (TAM) refers to the total revenue opportunity available for a product or a service, while the actual market is the market size based on revenue projections.
The TAM for the US EV economy is estimated at USD 570.3 billion. The passenger EV segment is the largest, followed by EV batteries, EV charging infrastructure, and commercial EVs. The TAM is driven by supportive government net-zero emission and electrification policies and assumes a long-term battery electric vehicle (BEV) adoption rate of 65%.
See Appendix for other key assumptions and a breakdown of TAM estimates.  
The actual market for the US EV economy is estimated to be USD 75.6 billion. The market is expected to grow at an eight-year CAGR of 23.1%, reaching USD 323.3 billion by 2030 (a penetration rate of around 57%). Our base case estimates a BEV adoption rate of around 38% by 2030 vs. the government electrification target of 50%.

Summary

Our conservative case expects the market to grow at a slower eight-year CAGR of 15.9% to reach USD 212.9 billion by 2030. This assumes somewhat delayed EV adoption and a slower-than-expected decrease in battery costs. Our expansion case expects the market to grow at an eight-year CAGR of 25.9% to reach USD 378.5 billion by 2030. This assumes favorable environmental policies and stricter regulations on gasoline vehicles as well as rapid progression and commercialization of next-gen EV solutions, improving both cost efficiency and performance.

Appendix: TAM calculation by segments

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