Furniture tech refers to the use of technologies like the Internet of Things (IoT), 3D visualization, and modular product design to improve the functionality of furniture. It also encompasses the use of ecommerce for rental and procurement of furniture (e.g., online furniture rentals and D2C furniture). This hub also covers the use of tech for furniture customization, such as enabling customers to design their own furniture through company websites and allowing the order to be placed online, with some companies even offering fabric swatches prior to the order.

The convenience of buying online, the rise of do-it-yourself (DIY) culture, as well as the spike in online activity during the Covid-19 pandemic have collectively resulted in increased interest in buying/renting furniture online.

*Note: Additional sections (such as market sizing, detailed overview, and incumbents) can be provided on request.