With target audiences steadily moving online, firms have turned to digital media channels to build brand awareness, credibility, and trust while educating and engaging with stakeholders. Whether it’s infographics on a company’s performance, stop motion animated recruitment videos, or podcasts and blogs featuring a company’s CEO, a host of new mediums have made their way into the mainstream. To create this engagement, firms need content (and a lot of it!), with 60% of marketers creating at least one piece of content each day. However, herein lies the problem—44% of marketers identify the content production process as the biggest challenge. Solutions like outsourcing content creation to external design agencies are expensive and time-consuming, while traditional design software has a steep learning curve and a hefty price tag. 

Enter, content curation tools. These provide non-technical, affordable solutions geared toward producing content at scale for the digital age.

Content creation tools are platforms and tools for discovering, creating, and managing digital content across a multitude of digital media. The proliferation of new digital forms of communications has enabled the creation of platforms that provide affordable solutions, allowing users to create professional content specialized for digital channels, without technical expertise. A number of these solutions also leverage AI to automate and streamline the content creation process, allowing more content to be created at scale. 

These tools are primarily used by advertising and marketing, media and communication, and customer engagement teams for content marketing and other customer communication requirements. Most of these solutions are free to use with subscription options for premium features, making them more accessible to firms of all sizes.