Digital retail is consistently growing in prominence and commanding a higher share of US retail sales. This pressures direct-to-customer brands and retailers to improve their digital retail offerings and boost their omnichannel offerings to reach customers in their preferred retail mode and remain competitive.

This has led to the rise of software platforms that help enterprises achieve these means by 1) improving product assortment and optimizing digital shelves, 2) using AR and 3D to develop virtual shopping tech, 3) enhancing shopper engagement and journey management, 4) offering insights on omnichannel performance, 5) improving competitive position, and 6) delivering better visibility on ecommerce operations to help make better business decisions.

*Note: Additional sections (such as detailed overview, market sizing, and incumbents) can be provided on request.