Most smart farming startups focus across the entire agriculture value chain and appear to be at the Go-to-Market or Expansion stages. The startups have mostly passed the prototype stage and have launched their product attracting a customer base. In addition, startups in the Minimum Viable Product stage, such as Foodful and AgriSync, are in the Go-to-Market Expansion stage with products that are ready to use.

Software solution providers who aim to serve across the entire value chain enabling precise decision-making form the majority of the startups. Even those players that produce smart equipment like drones (UAV IQ) or autonomous tractors (Kray Technologies) focus on software and development of a platform for farm management. Precision agriculture is even a priority for players that focus on conserving water through the agriculture process, such as SWIIM Systems. Machine learning and AI are being increasingly adopted for this purpose. Startups like Farm Lead, which focus on creating a marketplace for farmers are exceptions.