Mental Health Tech

New technologies are opening up mental health services to previously overbooked and underserved populations.

Overview

Making mental health services accessible and affordable

Mental health tech refers to services that help treat mental health conditions via mobile and/or online platforms. A main function of mental health tech platforms is to connect physicians and practitioners directly to individuals without barriers such as a lack of proximity, prohibitive cost, or long wait times in the doctor’s office.

The mental health tech ecosystem is broad and includes telepsychiatry platforms, digital therapeutics, monitoring/measuring tools, and peer to peer apps. Telepsychiatry is at the forefront of the industry and has been gaining traction with a growing number of users. Monitoring/ measuring tools follow, but the services have yet to see mass adoption. Digital therapeutics (software-based therapeutic interventions given directly to individuals for preventing, managing, or treating mental disorders) is an emerging segment, and it shows great potential.

Industry Updates

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Market Sizing

The US telepsychiatry market could reach USD 17.4 billion–26.1 billion by 2028

Conservative case

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Base case

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Market Mapping


Incumbents in the industry deliver telepsychiatry services as part of their telemedicine services while disruptors specializing in mental health tech have successfully established their foothold in the market mainly due to the increasing number of mental health patients. Most of the disruptors are concentrated in the telepsychiatry segment, given its popularity of facilitating live interaction sessions with psychiatrists as an alternative to in-person doctor visits.

Incumbents
Growth
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Telepsychiatry/Teletherapy Platforms
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Monitoring and Measuring Tools
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Digital Therapeutics
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P2P Support Tools
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HealthRhythms
HealthRhythms
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HealthRhythms

The Disruptors


Monitoring and Measuring and Telepsychiatry Form the Bulk of Mental Health Tech Disruptors while Digital Therapeutics Lead in terms of Funding

The mental health tech space currently has around 340 startups comprising telepsychiatry platforms, digital therapeutics, monitoring/measuring tools and peer-to-peer apps (the segments focused on in this report). By numbers, monitoring and measuring and telepsychiatry form the bulk of the sector’s startups. In terms of funding, however, digital therapeutics takes the largest share, despite its smaller number of startups. Digital therapeutics’ larger funding share could be explained via its products’ prescription-based nature, which calls for heavy investments before passing stringent regulatory compliance.

Funding History

Competitive Analysis


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Incumbents


Most incumbents are established telehealth players that expanded into mental health through acquisitions

The incumbents in the mental health tech industry are mainly established telehealth players that have expanded their virtual care scope to cover mental health. Many leading telehealth players have already ventured into the mental health market by acquiring mental health telehealth providers.

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Notable Investors


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Market Sizing

The TAM for telepsychiatry in the US is estimated at USD 87.5 billion

The total addressable market (TAM) refers to the total revenue opportunity available for a product or service, while the actual market is the market size based on revenue projections. The US has a sizable population impacted by mental health-related conditions. This percentage varied between generation groups. The population of adults (baby boomers) with mental disorders who received treatment tends to be comparatively lower than younger age groups. Our TAM estimate for the telepsychiatry market is USD 87.5 billion.

The methodology used in estimating the TAM for mental health tech

We have considered the telepsychiatry market to be reflective of the major portion of the mental health tech market. We have not sized the other segments separately due to the lack of an objective basis for carving out companies operating only in these segments, from the broader mental health tech market. The following factors were considered when arriving at the total addressable market:
  • The US population that has/perceives to have mental health issues (hence likely to consider treatment) is considered by generation type.
  • Willingness to use telehealth for mental health issues is considered by age group and adjusted for generation type.
  • Since insurance coverages like medicare requires 20% deductible (payment) from the consumer for telepsychiatry-type services, we have considered those with private insurance to be more likely to take up these services as the 20% out-of-pocket payment per year would be over USD 700.
  • The annual cost of telepsychiatry services is based on the median annual subscription costs of several packages offered in the market.
We estimated the actual market size of the telepsychiatry industry to have reached USD 8.7 billion in 2023 and expected it to increase at a compound annual growth rate (CAGR) of 20%, reaching USD 21.7 billion by 2028. 
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