Giving the power of content monetization and audience engagement to creators

From YouTube to TikTok to Clubhouse, digital content creators have developed into an animating force in the media, communications, and technology industries over the past decade. And over time, a growing network of tools, products, and services have developed around content and social media platforms to monetize opportunities for creators—influencers, celebrities, artists, etc.— to earn income outside of traditional and ad-supported distribution channels. The economic relationship between creators and their audience is, in turn, becoming more straightforward than ever as fans pay directly for exclusive content, interactions, and experiences; with creator platforms sitting in the middle, earning revenue through each transaction.

Alongside social platforms, creators are turning to platforms such as Patreon, Cameo, Substack, and Teachable that prioritize paid content over freemium offerings and provide the opportunity to maintain a continuous engaging relationship with their audience from production, to discovery, to monetization.