Next-gen Cybersecurity

AI-based solutions for evolving digital threats

Overview

Emerging threats require proactive tools that take a holistic view of corporate networks

Corporate cybersecurity today is tasked with protecting connected hardware and cloud-based software from a myriad of threats, with present day threat actors leveraging AI and advanced techniques to gain access to corporate networks, interrupt business operations, and steal proprietary or sensitive data. The next generation of cybersecurity tools leverage AI and ML to combat these evolving threats across cloud networks, applications, endpoints, and operational technology.

The traditional enterprise network perimeter is fading, and enterprise workflows are increasingly reliant on the internet and cloud applications. Businesses often rely on multiple cloud platforms from different providers, distributing their workloads, data, and applications across not only private networks but also public cloud infrastructure, leaving many potential entry points for malicious actors. Operational technology, such as manufacturing equipment, critical infrastructure, and healthcare devices, are also growing increasingly connected across all industries, providing cybercriminals yet another expanding target. This evolving threat landscape requires a holistic approach to cybersecurity that considers an organization's entire network landscape.

Industry Updates

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Market Sizing

The US Next-gen Cybersecurity market could reach USD 18.7 billion—27.8 billion by 2027

Conservative case

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Expansion case

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Use cases


The growing demand for proactive cybersecurity solutions in response to evolving threats has resulted in the adoption of different types of security products across a wide range of sectors including financial services, information technology, healthcare, industrials, and utilities.

Cybersecurity solutions serve multiple purposes, including improving visibility into cloud networks and connected IoT devices, managing access to corporate networks, and enhancing threat detection and response workflows. Numerous organizations have observed measurable advantages, such as cost savings, quicker turnaround times, and reduced manual efforts as they deploy these solutions in their workflows.

We have identified key next-gen cybersecurity use cases below:

Market Mapping


Large incumbents maintain a strong presence in this industry as they expand traditional cybersecurity portfolios with complementary products focused on cloud services produced through a mix of internal development and acquisitions. Some larger disruptors also follow an acquisition strategy, acquiring smaller startups to expand their portfolios. These acquisitive incumbents and larger disruptors are therefore listed across multiple segments of the market map.

The endpoint security space, in particular, has a significant incumbent presence, as traditional antivirus software vendors are adding behavior analytics and artificial intelligence to their products. Symantec (now owned by Accenture) and Trend Micro are some of the largest endpoint protection providers globally, each claiming more than 18% of the segment’s overall market share.

While the market map features more endpoint security companies than any other segment, companies offering cloud security products have attracted the most private funding—more than USD 7.1 billion for the cloud network and cloud-native application security segments as of August 2021. Further, nine out of ten startups in this hub were established over the last decade and have collectively raised over USD 12 billion as of the same date.

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API and web application security
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The Disruptors


A majority of these disruptors offer tools for threat detection and response either as standalone products or along with cloud security and endpoint security offerings. As of August 2021, the highest amount of funding has gone towards companies in the detection and response segment.

Several next-generation cybersecurity companies have already reached valuations of at least USD 1 billion. Cloud-network security startup Netskope has garnered the highest amount of funding (USD 1 billion) as of August 2021. SentinelOne went public in June 2021 which valued the company at USD 8.9 billion, implying a 187% growth from the valuation during its last fundraise in November 2020 (USD 3.1 billion). SentinelOne also leads the endpoint security, industrial IoT/operational technology security, and managed detection and response (MDR) segments in terms of funding, with Arctic Wolf being the highest funded pureplay MDR provider in this space.

More than 90% of these disruptors were established in the last decade and most are in either the go-to-market or expansion stage. Many also have a footprint across multiple market segments in part by acquiring smaller startups to accelerate product launches and absorb expertise amid a shortage of cybersecurity professionals.

Funding History

Competitive Analysis


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Incumbents


Incumbents buy the future with acquisitions of next-generation cybersecurity startups

The cloud service providers, pureplay cybersecurity companies, and endpoint security software providers in this section have either acquired stakes in next-gen startups, or pivoted their business model to offer products and services across multiple segments.

Major cloud providers like Microsoft and Fastly generally bundle security products along with their primary offerings. Pureplay cybersecurity incumbents, such as Palo Alto Networks, have been gradually building their product portfolio to keep up with industry trends, using acquisitions to bridge gaps and speed up go-to-market activities.

Incumbents in the endpoint security segment have historically offered traditional antivirus software to retail and enterprise customers. These companies have improved their offering to feature AI and behavior analytics to detect known and unknown threats. These companies have also started building endpoint detection and response (EDR) tools to leverage automation and machine learning.

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Notable Investors


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Market Sizing

The TAM for next-gen cybersecurity solutions in the US is estimated at USD 90.8 billion

The total addressable market (TAM) refers to the total revenue opportunity available for a product or service, while the actual market is the market size based on revenue projections.
To arrive at the TAM for next-gen cybersecurity solutions we considered the following segments:
  1. Cloud security: which includes cloud network security and cloud-native application security platforms
  2. Endpoint security, detection, and response
  3. Managed detection and response
The aggregate TAM for next-gen cybersecurity solutions comprising the above segments is estimated to be USD 90.8 billion. Endpoint security solutions accounted for nearly 43% of this market, with cloud security and managed detection and response accounting for ~41% and ~16%, respectively.
The actual market for next-gen cybersecurity was estimated to be USD 10.6 billion and is projected to grow at a CAGR of 17.1% to reach USD 23.3 billion by 2027.

Summary

Our expansion case projects the actual market to grow at a CAGR of 21.4% over the next five years, reaching USD 27.8 billion by 2027, implying a penetration of 30.7%. This is driven by the increasing shift of workloads to the cloud, the growing trend of bring-your-own-devices (BYOD), the increasing complexity of cyber attacks, and the worsening of the cybersecurity skills shortage, which will drive demand for the various types of cybersecurity solutions.
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