Remote Work Tools

The tools that power remote work are define the next generation of enterprise software.

Overview

Remote work tools are digital platforms that allow employees to perform their jobs from outside a traditional office, often using portable hardware like laptops and mobile phones with internet connectivity to stay productive and connected to their teams. It offers flexibility in working hours and locations, which can improve work-life balance and reduce commuting time. The Covid-19 pandemic sharply accelerated the already trending remote work movement, altering the conversation around productivity, best practices, workplace culture, and business models. 

More recently, generative AI (GenAI) has improved remote work tools by enhancing communication with real-time language translation, automated transcription, and note-taking. These features enable seamless collaboration and boost productivity by automating routine tasks and providing valuable insights for decision-making.

Industry Updates

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Market Sizing

The global market size for remote work tools could reach USD 15.3 billion–23.2 billion by 2028

Conservative case

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Base case

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Expansion case

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Market Mapping


Many companies in the remote work tools sector are concentrating on project management, with companies like ClickUp and Asana receiving significant funding. Meanwhile, the video conferencing space, dominated by established companies, features major players like Zoom and RingCentral, alongside complementary platforms such as Mmhmm and Grain. Virtual office tools, which integrate various services from different segments, have recently advanced to include VR-based environments with spatial audio to replicate the in-office experience, attracting interest in platforms like Teamflow and Gather.

Incumbents
Expansion
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Minimum Viable Product
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Messaging
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Video conferencing
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Project management
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Collaborative design
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Virtual office
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Teleport.video

The Disruptors


Project management tools account for the majority of startups in this space and also account for the largest share of funding. While there are a significant number of large companies like Asana and Spike in the go-to-Market and expansion stages, a majority of the startups are in the minimum viable product stage. This can be attributed to the Covid-19 pandemic led remote work movement that led to an influx of new workplace tools. 

In the video conferencing space, startups like Zoom have achieved global leadership status and compete with incumbent platforms like Google Meet and Microsoft Teams, while other disruptors like Hopin and Dialpad have received significant funding. Additionally, go-to-market-stage companies such as Otter.ai and Fireflies.ai gained traction by introducing Generative AI features that transcribe meetings in real-time and create concise summaries.

In the collaborative design segment, startups like Canva and Figma are prominent leaders. Additionally, virtual office platforms have seen increased interest with disruptors providing immersive experiences.

Funding History

Competitive Analysis


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Incumbents


Incumbents in the remote work technology sector offer a variety of productivity tools and services, including file-sharing, video conferencing, chat platforms, and business software. With the growing acceptance of remote and hybrid work, traditional tech giants such as Salesforce, Microsoft, Alphabet, Amazon, and Meta have entered this market. This increased competition has led to continuous innovation and enhancements, even among long-standing providers of remote work tools.

Many incumbents have entered the space through acquisitions as seen in the case with Salesforce entering the messaging segment with Slack. However, players like Atlassian, which already offer project management tools, have further expanded their offerings through acquisitions, such as their purchase of Loom.

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Notable Investors


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Market Sizing

The global addressable market size for productivity and collaboration tools is estimated at ~USD 40 billion

The total addressable market (TAM) refers to the total gross volume opportunity available for a product or service, while the actual market is the market size based on gross volume projections. The addressable market for productivity and collaboration tools is based on the US white collar labor force and the number of paid users of these tools. We have estimated the addressable market for the US at USD 15.0 billion. Applying the US’s share of the global market, we estimate the global addressable market to be USD 39.6 billion. 
The global actual market for productivity and collaboration tools is estimated at USD 10.8 billion in 2023, indicating a penetration rate of 27%, reflecting the higher uptake of these tools post-pandemic. The actual market is expected to reach USD 19.2 billion at a compound annual growth rate (CAGR) of 12.2% by 2028, translating into a penetration rate of 49.0%.
Our conservative case assumes a slowdown in paid users and the number of tools used as return-to-work policies are implemented. In this case, we expect the actual market to grow at a moderate 7.1% CAGR to reach a market size of USD 15.3 billion by 2028, indicative of a 38.6% penetration rate. Under the expansion case, we expect the utility of these products to grow with its new AI offerings as some companies embrace a fully remote or hybrid working model. This case translates into a CAGR of 16.5% to reach USD 23.2 billion by 2028, implying penetration of 58.6%.

Appendix:

The estimated US addressable market for the productivity and collaboration tools industry is USD 15.0 billion. Using the US’s share of the global market, we estimate the global addressable market at USD 39.6 billion. The TAM for this segment is calculated after taking the following key factors into account: 
  • We have assumed that 100% of large enterprise users and SMEs with over 100 employees would be paid users due to the general limitations on the number of users and limited features available in free versions of productivity and collaboration tools. For micro enterprises and SMEs with fewer than 100 employees, we have assumed paid user rates based on the overall paid user rate of Slack (~25.0%).
  • We also assume that micro enterprises will use only one of the available tools in the market, while SMEs are assumed to use two and large enterprises are assumed to use four. 
  • The white-collar labor force is expected to account for 60% of the total US workforce, which will be the main target market.

Total addressable market: US and global

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