Waste Recovery & Management Tech

Reinforcing recycling, rerouting refuse, and reducing wasteflows

Overview

Keeping waste out of landfills with sensors, robotics, and innovative recycling technologies

Global waste levels are rising, and the US leads the world in terms of municipal solid waste (MSW) generation. Conventional waste management methods adhere to a linear model, where an increasing amount of waste ends up in landfills. Given the sustainable development and climate change goals being set to promote a circular economy, there is a growing need to streamline the waste management and recovery process and improve currently low recycling rates. To this end, several startups are developing smart methods using sensors, robots, IoT, AI, and innovative recycling technologies to collect and track waste, identify recyclables, and improve recycling rates. Startups attempting to create a business out of waste are in high demand from municipalities and companies across the country.

Industry Updates

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Market Sizing

The US Waste Recovery and Management Tech market could reach USD 39.2 billion–49.6 billion by 2027

Conservative case

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Base case

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Expansion case

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Market Mapping


Recycling startups account for more than half of waste recovery and management industry startups. The majority of these companies focus on recycling plastic, textiles, and electronic waste, aiming to keep the waste out of landfills by giving it a second life. Additionally, these players have attracted the most funding. 

The recycling segment is followed by waste monitoring startups that primarily use sensor-based technology and operate a cloud-based platform to allow residents and businesses to manage their waste levels and build an efficient trash pickup system. Lastly, around one-sixth of startups focus on waste sorting, using robotic and AI- based technology to sort and identify recyclables.

More than two-thirds of the startups across all of these segments are at the go-to-market or expansion stages of technology development and customer acquisition. 

Incumbents
Expansion
Go-to-Market
Minimum Viable Product
Ideation
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Waste monitoring
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Waste sorting
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Recycling solutions
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Recycled Plastic
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Recycled textiles
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Recycled electronic waste
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Recycled composite materials
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Other recycled materials
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Recycled energy
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BioFashionTech
BioFashionTech
BioFashionTech
BioFashionTech
BioFashionTech
BioFashionTech
BioFashionTech
BioFashionTech
BioFashionTech

The Disruptors


Well funded recycling disruptors chart a path for growth

More than half of the startups in the waste recovery and management industry focus on recycling with a focus on textile and plastics. Most of these companies are in the go-to-market or expansion stages and use commercialized technology that enables them to recycle waste into materials that are suitable for secondary use. These companies are relatively well funded and experiencing high demand for their unique proprietary technologies. These startups are also actively pursuing customer partnerships with established companies such as Panasonic, H&M, and Ralph Lauren, to strengthen their market presence. 

A smaller number of startups focusing on waste monitoring and sorting solutions have also reached the early and growth stages. These companies mainly target municipalities, Material Recovery Facilities (MRFs), and commercial businesses to deploy their solutions for improving the waste collection and sorting process. These startups are crucial for identifying recyclables and in turn improving recycling rates overall. 

Funding History

Competitive Analysis


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Incumbents


Traditional waste management firms adopt sensors and smart technologies  

Startups in the industry primarily face competition from established general waste management service providers, which have started adopting sensor and recycling technologies via in-house innovations to recover and manage waste. This includes traditional waste management leaders such as Waste Management and Republic Services, together capturing more than half the waste management market share in the US, and further increasing their presence in the traditional space through mergers. Additionally, the industry hosts waste management players that pioneered the transition to smart waste monitoring and recycling technologies, such as Contelligent and Umicore, which have a strong presence in smart waste collection (using sensors) and recycling (electronic waste [e-waste]) methods.

In the meantime, large companies across various industries are also entering the space by focusing mainly on improving recycling rates. This includes companies such as Dell, Ford, Danone, H&M, and SC Johnson. These companies are partnering with or investing in startups to support their efforts in giving waste a second life.

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Notable Investors


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Market Sizing

The addressable US market for waste recovery and management technology is estimated at just over USD 129 billion

The total addressable market (TAM) refers to the total revenue opportunity available for a product or service, while the actual market is the market size based on revenue projections.
The waste recovery and management tech market comprises three main segments: 1) waste monitoring, 2) waste sorting, and 3) recycled materials, which have been sized separately.
Our TAM estimate for the US waste recovery and management technology industry stands at USD 129.1 billion. We have arrived at this estimate by considering the level of smart waste management solutions required to increase overall recycling rates (see appendix for the breakdown and assumptions).
The actual aggregate market for US waste recovery and management technology is estimated at USD 34.3 billion in 2022, implying a 26.6% penetration. In our base case, we expect the US waste recovery and management market to grow at a compound annual growth rate (CAGR) of around 5% to reach USD 44.4 billion by 2027, providing a 34.4% penetration. This low single-digit CAGR is mainly attributed to the recycling segment, with the current recycling rate being around 32% and slow growth expectations over the next few years.
We conducted a scenario analysis and our conservative case assumes the adoption of new waste collection and sorting methods to remain low with recycling continuing to remain a challenge. As a result, most waste will continue to go to landfills. We expect the aggregate market size to be around 12% lower at USD 39.2 billion with a 30.3% penetration by 2027.
Our expansion case assumes that appropriate government support and positive perception towards waste collection and management, as well as increased use of recycled materials in production, will translate into higher adoption. We expect an aggregate market size of USD 49.6 billion in 2027 at a CAGR of around 7.7%, with a market penetration rate of 38.4%.

Appendix: TAM calculation by segments 

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